Insights, strategy & retail media
The Sav Playbook.
Ideas, strategy and insights for brands trying to win attention in the real world — written by the company actually building the network.
Guides
Start here.
- 01How does convenience store advertising work?The formats, the targeting, how a campaign is structured, how it's measured, and who it works for — a plain-language guide from the team building Ontario's convenience retail media network..Read the guide →
- 02Local advertising: how to reach customers within a few kilometres of your businessMost local businesses win or lose within a short radius of their door.Read the guide →
- 03How convenience store owners can generate revenue from advertisingYour store already has the two things advertisers pay for: traffic and surfaces.Read the guide →
Latest
Every article.
10 articles
12 ways brands can advertise inside a convenience store
Every surface a shopper meets between the sidewalk and the bag — what each placement does, who it suits, and how they combine. Sav's actual inventory, explained.
September 14, 2026 · 3 min read
How does convenience store advertising work?
The formats, the targeting, how a campaign is structured, how it's measured, and who it works for — a plain-language guide from the team building Ontario's convenience retail media network.
September 14, 2026 · 4 min read
Local advertising: how to reach customers within a few kilometres of your business
Most local businesses win or lose within a short radius of their door. A practical guide to advertising inside that radius — what works for restaurants, barbers, contractors, realtors, gyms and auto shops, and how to think about the mix.
September 13, 2026 · 3 min read
Retail media explained: why it isn't just for big-box stores
Retail media is advertising sold by the retailer, inside the retailer's own environment, to shoppers who are already there. Here's what the term means, why the biggest retailers built it, and what happens when you apply the model to convenience stores.
September 13, 2026 · 2 min read
How to measure an offline advertising campaign
QR codes, unique landing pages, promo codes, redemptions, impression estimates and proof of placement — the practical mechanics of attributing results to physical media, and what each number can and can't tell you.
September 12, 2026 · 3 min read
Digital vs physical advertising for local businesses
Search, social and in-store media each do a different job. A balanced comparison for owners deciding where the next dollar goes — and why the best local campaigns use both.
September 12, 2026 · 3 min read
Why convenience stores are valuable advertising locations
Frequency, repeat visits, a neighbourhood audience and surfaces at reading distance. What makes the corner store a better medium for local brands than almost anywhere else they could spend.
September 11, 2026 · 2 min read
What is point-of-sale advertising?
The counter, the checkout screen and the bag: the last three surfaces a customer meets, why they get undivided attention, and how to use each one without cluttering the till.
September 11, 2026 · 2 min read
How convenience store owners can generate revenue from advertising
Your store already has the two things advertisers pay for: traffic and surfaces. How in-store advertising revenue works, what a managed network handles for you, what you stay in control of, and how to join.
September 10, 2026 · 3 min read
How much does local advertising cost?
There's no single number — but there are six variables that decide it. What moves the price of a local campaign up or down, how to budget before you talk to anyone, and how to get a real quote.
September 10, 2026 · 3 min read