What is point-of-sale advertising?

Point-of-sale (POS) advertising is any message placed at the moment of payment: on the counter, on the screen facing the customer, or in the bag. It's the smallest real estate in the store and, per square inch, the most valuable — because it's the one place a customer stands still, with hands free and wallet out, for a few seconds every single visit.

Why the till is different

Everywhere else in a store, a customer is moving and choosing. At the counter, the choosing is done. There's a short wait while a card taps or change is counted, and attention goes to whatever is in front of it. Retailers have known this for a century — it's why gum and lighters live at the till. POS advertising simply uses the same seconds for a message.

The four POS placements

Countertop displays and take-one cards

A small framed card or display on the counter, at reading distance, with a QR code or an offer. Take-one cards leave with the customer. Best for offers that need a second look — a first-visit discount, a menu, a market update from a realtor. Placement details →

Checkout / POS screens

A customer-facing screen shows your creative during the transaction. Short, bold, one message; the customer is looking at the screen anyway to see the total. Good for anything visual and for building recognition across many visits. Placement details →

Bag inserts

A printed card dropped into bags at the till. It's the one POS placement that goes home and gets looked at again, and it arrives on the kitchen counter, which is where coupons and menus get kept. Strong for restaurants, bookings and anything with a coupon. Placement details →

Rules for POS creative

• One message. The customer has seconds. 'Free consultation — scan to book' beats a paragraph.
• One action. A QR code, a short URL or a promo code — pick the one that suits the surface. Counter cards and bag inserts can carry a code that's redeemed at your own till, which makes them the easiest POS placement to measure.
• Respect the counter. A cluttered till hurts the store and the ad. Sav standardizes the size and position of counter placements so they read cleanly and stores stay in control of their space.
• Match the moment. The person at the till just bought a cold drink and a snack. A message about dinner, tonight, works better than one about tax season.

Pairing POS with the rest of the store

POS placements close a loop that starts elsewhere. A cooler cling introduces the offer; the bag insert carries the code home. A window poster builds recognition; the counter card converts it. The full inventory shows how the surfaces layer, and every Sav package includes at least one POS placement for exactly this reason.