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SAV Marketing

The SAV Issue · Monthly print

A new issue.
Every month.

SAV's own local publication, made available inside participating Sav Network stores. Local picks, new businesses and offers, with advertising from brands that want to stay visible beyond the screen.

Issue 001 · Coming soonLimited space per issue

01 · What it is

Not a coupon book.
A publication.

The SAV Issue is a media property SAV publishes every month. Local discovery and community content give people a reason to pick it up. Advertising sits inside something they actually want to browse.

Sponsored pages are always labelled. The front cover stays editorial.

Planned recurring sections

  • What's new
  • Local picks
  • Food + drink
  • Auto
  • Home
  • Events
  • Deals
  • Business spotlight
  • Community
  • Seasonal guide

The editorial lineup evolves issue to issue.

02 · How it gets around

One issue.
Every participating store.

  1. 01

    One issue

    Designed and assembled by SAV

  2. 02

    Printed copies

    A fresh run every month

  3. 03

    SAV locations

    Stacks delivered to participating stores

  4. 04

    Customers

    Picked up at the counter

  5. 05

    Taken home

    Kept on the counter, the fridge, the coffee table

Issue distribution across the Sav NetworkCopies travel from one central stack to 7 Sav Network stores: Savage Cloud — Speedvale, Savage Cloud — York Road, Savage Cloud — Gordon Street, Savage Cloud — Willow Road, Savage Cloud — Downtown Kitchener, Savage Cloud — Rymal Road, Savage Cloud — University District.SAVISSUESpeedvaleGuelphYork RoadGuelphGordon StreetGuelphWillow RoadGuelphDowntown KitchenerKitchenerRymal RoadHamiltonUniversity DistrictWaterloo

The Sav Network today: 7 stores across 4 cities. Each issue's distribution list is confirmed before it goes to print.

03 · Ad formats

Your ad. In their hands.

Tap a format. The issue opens to where it sits.

Issue 001

Pick a page.

11 ways to be inside The SAV Issue. Choose a format and the issue opens to show exactly where your ad sits. The front cover stays ours — it's what makes people pick it up.

Every format, at a glance

  • Full page

    A whole page to yourself.

    Right-hand page inside the issue

  • Half page

    Big enough for an offer and a QR code.

    Top or bottom half of an inside page

  • Quarter page

    A sharp, affordable way to be in every issue.

    A quarter of an inside page

  • Double-page spreadPremium

    Both pages. The biggest canvas in the issue.

    Across a centre spread

  • Inside front coverPremium

    The first page anyone sees when they open it.

    Inside the front cover

  • Inside back coverPremium

    The last word, every time the issue is closed.

    Inside the back cover

  • Back coverPremium

    Face-up on the counter half the time.

    The outside back cover

  • Featured businessPremiumSponsored

    A profile of your business — story, photos, offer and QR.

    A feature page inside the issue

  • Sponsored sectionSponsored

    Present a recurring section, like Food + Drink or Auto.

    Your name on a section header

  • Offer / coupon

    A clipped-out offer in the Deals section.

    The Deals pages

  • Category exclusivePremium

    The only business in your category in that issue.

    Any format, with your category locked

04 · Why print

Digital ads disappear.
The issue sits on the counter.

  • It sits on the counter.A feed refreshes and your ad is gone. A printed issue stays where it was put — all month.
  • It goes home.Picked up with a coffee, read at the kitchen table, passed to someone else.
  • It comes back.A fresh issue every month keeps your brand in front of the same neighbourhoods.
  • It's local.Distributed in the convenience stores people already walk into, a few minutes from your door.

05 · Upcoming issue

Limited space per issue.

Coming soon

Issue 001

Launch month to be announced

Ad space closes
To be announced
In stores
To be announced
Formats
11 available

Tell us what you'd like to book and you'll be first to hear when space opens. Rates are quoted per issue.

Print specifications, ad dimensions and artwork deadlines are published with the media kit.

06 · Stay visible

Book one issue.
Or stay visible all year.

Multi-issue bookings keep the same placement from issue to issue, with room to rotate creative for seasons and offers. Pricing for every option is in your proposal.

Print is one layer. Stack it.

  • The IssueIn-store screen

    The issue on the counter, your spot in the loop above it.

    Learn more
  • The IssueStorefront window

    Seen from the sidewalk, then picked up inside.

    Learn more
  • The IssueQR landing page

    Print gets the attention. The landing page closes the gap.

    Learn more
  • The IssueFull SAV campaign

    Outside, inside, at checkout — and taken home.

    Learn more

Need somewhere for the QR code to land? Campaign landing pages are designed and built by our digital experience partner, Silvanè Studios.

07 · The archive

Past issues.

001

Issue 001 hasn't gone to print yet.

Every issue will be kept here after it leaves the counter: the cover, the businesses inside, and a digital edition where one is available.

08 · Fair questions

Straight answers.

What is The SAV Issue?

SAV's own monthly publication: local picks, new businesses, events, offers and advertising from local brands, printed every month and made available inside participating Sav Network stores. A new issue replaces the last one each month.

Where is it distributed?

Inside participating stores in the Sav Network, which today is 7 convenience stores in Ontario. The distribution list for each issue is confirmed before it goes to print, and your proposal names the stores.

How often is it released?

Every month. Issue 001 is in production planning — its release date will be announced here.

What ad sizes are available?

Full page, Half page, Quarter page, Double-page spread, Inside front cover, Inside back cover, Back cover, Featured business, Sponsored section, Offer / coupon, Category exclusive. Exact dimensions and file requirements are published with the media kit once the print format is finalised.

Can SAV design my ad?

Yes. Send finished artwork, or tell us you need SAV to design it and we'll include design in your proposal.

Can I include a QR code?

Yes. Any ad can carry a QR code to your website, menu, booking page or offer. If you don't have a page worth landing on, SAV can arrange a campaign landing page with our website partner.

Can I book multiple issues?

Yes. Book a single issue, or reserve the same placement across 3, 6 or 12 issues and rotate your creative as your offers change. Multi-issue bookings are quoted in your proposal.

What is the deadline?

Booking and artwork deadlines are set per issue and posted on this page as soon as each issue opens for booking.

Can I advertise in every store?

The issue is one publication distributed across its participating stores, so an ad in the issue travels with every copy. Your proposal confirms the stores carrying the issue you book.

Can I combine print with other SAV media?

Yes. The issue works as another layer of a SAV campaign: pair it with in-store screens, storefront windows, counter cards or a landing page, and we quote it as one plan.

How much does it cost?

Rates are quoted per issue and depend on the format and how many issues you book. Request rates and you'll have a written proposal within two business days.

09 · Book a placement

They see you outside.
Inside. At checkout.
Now they take you home.

Tell us which issue, which format and what you're promoting. A written proposal with rates comes back within two business days.