Industries
A playbook for every kind of local.
The network is the same; the play is different. Here's how each industry gets the most from it — and the package that usually fits first.
Restaurants & Takeout
Be the answer to “what should we eat tonight?”
The reality: Dinner decisions happen at 5 p.m., often inside a convenience store on the way home.
The play: A TV spot with tonight's offer, a QR straight to your menu, and a counter card worth a free side. You reach hungry people minutes from your door, at decision time.
Realtors & Mortgage
Become the name the neighbourhood already knows.
The reality: Listings churn, but reputation compounds — the winning agent is the familiar one.
The play: A standing window presence beside the community board, new listings on the screen loop, and the Official Local Realtor designation that locks competitors out.
Contractors & Home Services
Win the streets you already work on.
The reality: One good neighbourhood can feed a contractor for years — if the neighbours know your name.
The play: Seasonal window posters (roofing in spring, furnaces in fall), a QR to your booking page, and Preferred Contractor exclusivity in the communities you serve.
Automotive
Catch drivers when they step out of the car.
The reality: Every convenience customer arrived in a vehicle that needs service eventually.
The play: Cooler clings and floor decals for oil-change reminders, a screen spot for seasonal tire changeovers, and a counter card that books the appointment.
Gyms, Clinics & Wellness
Meet people inside their daily routine.
The reality: Health decisions are habit decisions — best influenced where habits already live.
The play: New-member offers on screens, January and September window campaigns timed to resolution seasons, QR straight to your booking calendar.
Barbershops & Salons
Stay top of head, all year.
The reality: Everyone needs a cut every few weeks; the winner is whoever they think of first.
The play: A standing counter card with a first-visit offer, social content filmed in-store, and a bag-insert offer that turns store customers into regulars.
Events & Entertainment
Fill the room from the neighbourhood up.
The reality: Local events live or die on the two weeks before doors open.
The play: A countdown on every screen, window posters where tickets are sold blocks away, QR to the box office, and a giveaway that turns customers into promoters.
Retail
Borrow our traffic while you build yours.
The reality: Neighbouring retail fights for the same feet — the store next door already has them.
The play: Seasonal promotions on screens, a sampling table for new lines, and multi-location reach when you open your second shop.
Professional Services
Quiet authority, constantly present.
The reality: Accountants, lawyers, and advisors are chosen on familiarity and trust — built slowly, locally.
The play: A restrained standing presence: window position, tax-season screen flights, and a category-exclusive designation that signals establishment.
New Businesses
Introduce yourself to everyone within walking distance.
The reality: Nothing is more expensive than being unknown in your own neighbourhood.
The play: The Grand Opening package: a four-week countdown, an opening-week takeover, and a giveaway that gets your name on local social feeds.