Retail media.
What it is, why it works, and why it isn't only for big-box stores.
3 articles
How does convenience store advertising work?
The formats, the targeting, how a campaign is structured, how it's measured, and who it works for — a plain-language guide from the team building Ontario's convenience retail media network.
September 14, 2026 · 4 min read
Retail media explained: why it isn't just for big-box stores
Retail media is advertising sold by the retailer, inside the retailer's own environment, to shoppers who are already there. Here's what the term means, why the biggest retailers built it, and what happens when you apply the model to convenience stores.
September 13, 2026 · 2 min read
Why convenience stores are valuable advertising locations
Frequency, repeat visits, a neighbourhood audience and surfaces at reading distance. What makes the corner store a better medium for local brands than almost anywhere else they could spend.
September 11, 2026 · 2 min read